About

A small team, a long problem.

We're not a venture-backed platform chasing a category. We're a technical team that has stayed close to one stubborn problem for over a decade.

Where this started

One unglamorous problem, solved properly.

WP Lab began in 2012 as a small shop working on something nobody writes a keynote about: getting a WooCommerce catalogue onto eBay without retyping it. That plugin became WP-Lister, and over the following decade it grew into the eBay and Amazon syncing engine that thousands of shops have quietly relied on.

The name carries a second meaning. WP is also Web Pulse: automation running underneath, human judgement steering it when it matters. That's still the shape of what we build, and it's why our AI features assist rather than decide.

The honest part

We went quiet, and you noticed.

Plainly: the old site looked its age, releases slowed down, and support replies took longer than they should have. Merchants noticed, and they were right to.

We'd rather say that directly than pretend it didn't happen. "We're back, and it's getting better" only means something if we're honest about the "back" part. If you've been with WP-Lister through the quiet stretch: thank you. You had every reason to leave.

Release notes to do Link the public changelog once it exists.

Support target to do State the real first-reply target here.

Source code to do Link the public repo once it is actually public.

Tell us what you need from us

What we believe

Four things we build against.

These are product decisions, not slogans. Each one costs us something.

Merchants own their code and their data Everything we ship is inspectable and yours to modify. There's no "contact sales to unlock the API" moment.
Hooks and filters are a feature, not baggage WordPress's action and filter system means you can change how listings, pricing and sync behave without touching our core.
AI sits beside the operator It drafts, checks and explains. It doesn't quietly reprice your catalogue while you're asleep.
Repair tools are product, not apology The debugger, health check and rollback are things we build on purpose, because the bad afternoon is the one that decides whether you trust software.

Where we're going

From plugin shop to open, agent-first commerce.

WordPress has rough edges. It also offers a kind of freedom hosted platforms can't, and that gap is widening as more of this work gets delegated to agents.

Hosted platforms sell you settings

Shopify and its neighbours optimise for simplicity by removing the escape hatches. That works right up until you need a custom pricing rule, a regional marketplace quirk, or an agent that can safely change behaviour.

WordPress hands you the code

Extend listing templates, inventory rules and admin workflows with the same patterns you already know. Full data access means fewer dead ends and no migration when your requirements get specific.

The oldest stack may be the readiest

Structured, hackable systems are easier for an agent to reason about than an opaque SaaS API. The thing that made WordPress look old-fashioned is the thing that makes it workable now.